If you are thinking about living in Frisco TX, there is one project that keeps coming up for good reason. Fields of Frisco is a massive, long-range master plan community in the Frisco area, spanning roughly 2,500 acres with an estimated $10 billion investment behind it. The big story is not only the homes, but the lifestyle ecosystem being built around them.
This plan is designed like a city within a city. You have PGA-level golf at the center of it. You have shopping and dining rolling in through what is planned as Fields West. And you have a major family draw coming in phases, including the highly anticipated Universal Kids Theme Park opening by 2026.
Below is a clean, practical breakdown of what makes Fields of Frisco different, what is already happening now in phase one, what you can realistically expect from pricing and builders, and why so many people see this as a once-in-a-generation opportunity. That includes a focus on the neighborhoods people actually compare when relocating to Dallas TX.
Table of Contents
- Overview of Fields of Frisco
- Why Frisco, TX is a Top Choice for Families and Jobs
- Cost of Living in Fields of Frisco, TX
- The 380 Corridor Advantage for Living in Frisco, TX
- PGA Frisco and Championship Golf
- Phase One Development in Fields of Frisco, TX
- Lifestyle in Frisco, TX
- Luxury Estates and Golf Course Lots at Fields of Frisco
- Affordable Entry Point into Fields of Frisco, TX
- FAQs About Buying a Home in Frisco, TX
- Final Thoughts on Living in Frisco, TX
Overview of Fields of Frisco
At a high level, Fields of Frisco is trying to solve a modern home search problem. People want walkable convenience, strong schools, luxury design, and a low-drama lifestyle. Instead of offering just one of those pieces, the master plan is building multiple layers at once.
- Scale: approximately 2,500 acres
- Investment: about $10 billion
- Phase one: active right now with neighborhoods including Brookside
- Luxury tier: a gated “Preserve” community with custom estates
- Family entertainment: Universal Kids Theme Park slated for opening by 2026
- Sports and golf identity: PGA Frisco and championship golf experiences
It is the kind of development where you can see the future while you are still choosing your street.
Why Frisco, TX is a Top Choice for Families and Jobs
Even if you did not plan to move into Fields of Frisco, Frisco itself is a big part of the appeal. Here are the highlights that matter most to people shopping homes in this area for living in Frisco TX.
- Real estate market rank: number two best real estate market in the US
- Family living ranks: rated number 13 best places to live for families in 2024
- General “best places” rank: ninth best place to live in the US in 2024
- Safety: voted number one safest city in the nation for two years in a row
- Jobs: 10th best job market in the US for 2024
- Work from home: second city in the US for working from home in 2024
- Growth: about 600 percent population growth between 2000 and 2024
On the demographic side, the signals are pretty clear. The area skews toward family households, higher education, and stable income levels, which tends to support school quality and long-term neighborhood demand.
- Households: about 84,791
- Married with children: about 40 percent
- Median household income: about $141,129
- Education: about 67.5 percent with a bachelor degree or higher
- Population: about 238,487 as of May 2025
- Median single family home value: about $687,900
Cost of Living in Fields of Frisco, TX
When you are relocating to Dallas TX, people often focus on home price only. But in planned communities, the “monthly lifestyle cost” is influenced by property tax structure and HOA dues.
Fields of Frisco is described as having a low tax rate compared with nearby areas. The figure mentioned is around a 1.64 tax rate, and the speaker emphasized there is no MUD and no PIP. Those items can add extra infrastructure cost components to taxes in many new builds.
What you should take away is that the financial picture can look noticeably different depending on how the development structures those charges.
- Tax rate referenced: about 1.64
- No MUD: emphasized in the community overview
- No PIP: emphasized in the community overview
- HOA: about $2,700 per year for Fields of Frisco
Housing starts are also positioned as more accessible in phase one. Townhomes were mentioned starting around the mid 700s, while Brookside phase one homes start in the 700,000s range.
The 380 Corridor Advantage for Living in Frisco, TX
Road access is one of those practical factors that matters daily, not just on move-in day. Fields of Frisco is positioned with reference to Highway 380.
The key point made here is that being on the south side of 380 can help with commute pressure because a lot of growth and movement is happening north of Frisco into places like Prosper and surrounding areas. That means the flow patterns can favor you depending on your direction and timing.
Even when a neighborhood has huge long-term value, people want to know how it feels right now.
PGA Frisco and Championship Golf
If you are the kind of person who wants your community to reflect your hobbies, Fields of Frisco is leaning hard into sports culture. The PGA brand is integrated into the marketing and the identity of the development.
The lifestyle pitch is built around the fact that golf infrastructure is already a major part of the environment, including:
- Two 18 hole championship courses(east and west)
- Driving ranges
- Restaurants associated with the PGA environment
- On-site convenience rather than “wait years for everything to be built”
That matters for two reasons. First, it reduces “future promises” risk. Second, it creates instant community momentum. People start showing up for golf and the restaurants before every final neighborhood is complete.
Phase One Development in Fields of Frisco, TX
The master plan is huge, so it is easy to get lost in “someday” details. The most useful thing you can do when choosing where to buy is to map what is already in place versus what is still coming.
North Fields
North Fields is described as under construction, with 776 multi-family units and plans for commercial spaces like office and a restaurant, plus a neighborhood park. It is positioned at the northwest corner of Legacy Drive and PGA Parkway over about 78.5 acres.
PGA Parkway and the Golf Center
On PGA Parkway, the PGA headquarters environment is already a focal point. The east and west championship courses are built. From there, the preserve luxury lots are being sold.
The Preserve: Luxury Estates With Golf Course Views
The “Preserve” is where you see the upper end of the market. It is positioned as a gated community with custom built estates.
- Starting price mentioned: around $3.5 million
- Upper range mentioned: up to about $24 million
- View factor: views of the championship golf courses
This is not a neighborhood for “future maybe.” Based on the way the preserve is described, lots and home construction are actively underway.
Lifestyle in Frisco, TX
One of the biggest themes is that Fields of Frisco is designed as a comprehensive lifestyle destination, not only as a collection of homes.
Beyond golf, the amenities described include:
- Over 250 acres of parks, trails, and recreational spaces
- High-end shopping and fine dining experiences
- Corporate campuses
- Omni PGA Resort and related entertainment
There is also an important “city within a city” element called Fields West, developed by the same team behind Legacy West. The pitch is an area where people can drive golf carts to dinner or stroll along waterfront trails.
- Fields West: city within a city concept
- Dining volume mentioned: over 30 restaurants
- Entertainment and hangout spaces: integrated throughout
- Walk and golf cart idea: one-third of a mile along paved waterfront trails
Universal Kids Theme Park: The Family Magnet Coming by 2026
If you are relocating to Dallas TX and you have kids, this is the anchor that makes Fields of Frisco stand out even more than many other planned communities.
The plan calls for Universal Kids Theme Park to open by 2026. The community is described as being a go-to destination for both living and leisure, meaning it is not just a place you commute to. It is where you spend weekends and evenings.
The worlds and characters mentioned include:
- Shrek
- SpongeBob SquarePants
- Minions
- Jurassic World
- DreamWorks Trolls
- Puss and Boots
- Gabby’s Dollhouse
It also positions Universal as part of a bigger entertainment ecosystem in the Dallas area, with other theme park attractions referenced as part of the overall “destination city” feel.
Luxury Estates and Golf Course Lots at Fields of Frisco
Now let’s talk about the builders in the preserve because that is where the customization, lot pricing, and design styles differ most.
In this portion, the speaker walked through several builders in the preserve. The big picture is that you are buying into a luxury market where lot cost can be significant, and the builder style becomes part of the long-term identity of your home.
Bella Custom Homes
- Lot price examples mentioned: about $650,000 and about $850,000
- Style: described as European or Italy-inspired architecture
Alfred Homes
- Lot price example mentioned: about $850,000
- Design features: described with details like floating stairs
Coats Homes
- Lot price mentioned: about $639,000 and about $599,000 for a spec build example
- Style: more traditional feel, including painted white brick
Endurance Homes
- Lot prices mentioned: about $640,815 for one lot and about $795 for another entry (pricing was referenced as numbers on screen)
- Notes: spec builds referenced
Faulkner Perrin Hawkins Welwood Homes
- Golf course lot mentioned: about $2 million (lot price)
- Park adjacent lot mentioned: about $750,000
- Lot size mentioned: about 21 (near half acre referenced)
Shaddock Homes
- Reputation mentioned: builds described as high-end with creative design
- Noted detail: the speaker mentioned Shaddock homes have a distinct “fresh baked cookies” feel during visits
Additional preserve builders referenced
- Starside Custom Builders
- Ventura Custom Homes
The overarching takeaway: the preserve is for buyers who want a premium lot and a builder that matches their taste because you are not settling for generic cookie-cutter choices.
Affordable Entry Point into Fields of Frisco, TX
When most people think about buying into a massive master plan, they ask the same question: “Can we get in before everything is fully built, and still feel like we are part of the future?”
Brookside South is the phase one entry described as a place where you get equity opportunities while amenities are being completed and future expansions unfold.
Brookside South vs Brookside North
- Brookside South: built now and selling out fast
- Brookside North: described as dirt only as of May 2025
The strategic implication is that early buyers may see pricing rise as the master plan expands and Brookside North opens up.
On-site convenience: golf cart and trails
The speaker specifically highlighted how Brookside South connects to broader commercial areas, with walkable and golf cart-friendly pathways. This includes a connection idea from Brookside South toward Legacy West over about a third of a mile.
Brookside South Builders and What Pricing Ranges Look Like
Next comes the part most relocating families care about: which builders are in phase one and what kind of price bands you can expect.
Brookside South is described as having 60 foot lots (about 60 feet wide). The builder lineup spans multiple styles, from luxury to more entry-priced options depending on the sub-community and lot width.
John R. Landon Homes
- Starting price mentioned: in the 2 million range
- Model examples referenced: Toscana around 4,402 square feet, Verano around 4,719 square feet
- Amenities note: pool and clubhouse described as close and walkable
Huntington Homes
Huntington Homes is described as part of Highland Homes, where Highland is known for quality. Huntington is positioned as the luxury division. The pricing described is around the low 2 million range for this phase.
- Positioning: luxury division of a well-known builder brand
- Move-in ready homes referenced: multiple five bedroom plans and elevated finish detail
Darling Homes and the Field Villas entry point
Darling Homes, associated with Taylor Morrison in the description, is presented as the entry price point into Fields of Frisco via the Field Villas concept.
- Price reference: around the mid 700s to upper 700s in referenced availability
- Lot widths: 35 foot wide lots were referenced in the villas context
- Home size: smaller footprints described for a “simpler” lifestyle
Shaddock Homes
Shaddock Homes appears multiple times as a preferred brand in the broader discussion because of design quality and strong appeal in the region.
- Lot widths in fields context: 50 foot wide and 40 foot wide lots were referenced
- Starting price reference: around $925 for 50 foot lots was mentioned (with square foot ranges also referenced)
- Quick move in examples: a specific home price around $1.189 million was referenced as being ready around June
Olivia Clark Homes
Olivia Clark is presented as a more budget-friendly entry option within Fields of Frisco.
- Starting price reference: upper 600s
- Square footage range referenced: about 1,721 to 2,463 square feet
- Available homes example: a price around $724,724 for a listed 2,373 square foot plan was referenced
Toll Brothers
Toll Brothers is highlighted strongly with an emphasis on finish quality and “jawdropping” interiors described after hosting clients inside.
- Collections mentioned: Woodlands and Summit
- Woodlands start: around 1.270 million
- Summit start: around 1.4 million and up to over 2 million
- Move-in ready examples: $2,799,000 and $2,399,984 were referenced
Britton Homes
Britton Homes is presented with clear pricing tiers by lot segments, including Fields 50s and Fields 60s.
- Fields 60 start: around 1.2 million
- Fields 50 start: around 1.1 million
- Notable design references: black office elements, wood beams, design-forward rooms were described
The overarching practical message is that Brookside phase one provides a range of entry points, but opportunities can move quickly. The speaker repeatedly emphasizes timing and that “phase one” is where buyers try to capture equity potential.
So What Makes It Such a Big Deal for Relocating to Dallas TX?
Relocating to Dallas TX is not just about finding a home. It is about picking a long-range community where daily life will stay convenient as the population and infrastructure expand.
Fields of Frisco is built around:
- An instant sports identity through PGA courses and built-in golf culture
- A family entertainment anchor through Universal Kids opening by 2026
- A downtown-style lifestyle layer through Fields West and its restaurant and business spaces
- Trail and park access through large acreage of parks and recreation
- Phase one timing as the window many buyers use to get in earlier
And that combination is rare. Many developments offer homes plus plans. This one is offering an environment that is actively building identity as you buy.
What About Brookshshire and Other Nearby Options Inside the Master Plan
Brookshshire is referenced as the next step down in price and a separate neighborhood choice inside the broader development story. The way it is described is important for anyone weighing budgets.
Brookshshire is presented as:
- Potentially starting around the mid 700s to 800 range based on small home sizes
- More realistic pricing for bigger Toll Brothers-style homes likely closer to 1.5 million for around 3,000 square feet (as described)
The context behind it is Universal Kids. Brookshshire is positioned as a hot spot because the theme park is part of the development experience. Even with a freeway separating the neighborhood area, the larger “city within a city” framework still supports convenience like golf cart access and built-in lifestyle.
FAQs About Buying a Home in Frisco, TX
Is Fields of Frisco already building or is it mostly future plans
Phase one is active now. Brookside South is described as built and selling quickly, while Brookside North is described as not yet developed as of May 2025. The preserve is also actively positioned with luxury lot sales and custom builder involvement.
What kind of budget range should I expect for Brookside South
The pricing narrative for phase one places Brookside homes starting in the 700,000s, with some entry options like budget-friendly move-in homes referenced in the upper 600s. Luxury builders and bigger collections can move into the 2 million range and beyond depending on the plan.
What makes the preserve different from the Brookside neighborhoods
The preserve is positioned as a gated luxury community with custom built estates. It is priced starting around 3.5 million and can reach much higher, with views tied directly to championship golf courses. Brookside is positioned as the more accessible phase one entry into the master plan.
When will Universal Kids Theme Park open
Universal Kids Theme Park is described as opening by 2026.
Are there any tax or HOA notes to understand before buying
The community description references a tax rate around 1.64 and emphasizes there is no MUD and no PIP, plus an HOA around $2,700 per year. Always verify current figures with your agent and official documentation, but it is a helpful starting point.
Does the location near Highway 380 affect traffic
The description suggests that being on the south side of 380 may help with traffic compared to northside commutes. The rationale is that population growth and movement in nearby areas can create patterns that make the south side more favorable for many routes.
Final Thoughts on Living in Frisco, TX
Fields of Frisco isn’t just a place to live—it’s a vibrant community designed for a lifestyle of convenience, luxury, and family fun. With world-class amenities, including PGA golf courses and the upcoming Universal Kids Theme Park, this master-planned community is built to offer everything you need for a fulfilling life in Frisco, TX.
Ready to learn more? Call me today at 945-244-0342 to explore available homes and start your journey to living in one of Frisco's most sought-after communities!
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